“Successful crisis management requires effective simultaneous communication and action”
In season 15 episode 6 we are joined by Melissa Agnes. She is a leading authority on crisis preparedness, reputation management, and brand protection. She is also the author of Crisis Ready:Building an Invincible Brand in an Uncertain World.
In the conversation we cover:
- What's the difference between a crisis and an issue
- How to lead effectively through crisis
- What to do if crisis strikes your organization or team
- Why you must focus on action and communication in crisis
- Why crisis management is really about people
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