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Follow My Lead with John Eades: Developing the Leaders of Tomorrow

Every week on the Follow My Lead podcast, John Eades interviews exceptional leaders to extract their secrets and best practices to transfer knowledge to the leaders of tomorrow. The show focuses on helping modern professionals be better prepared to lead themselves and lead others. Popular topics include: Leadership, Management, and Motivation
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Sep 13, 2016

In Season 4 Ep. 3 we are joined by Lisa McLeod, the founder of McLeod & More. She is sales leadership expert who created the  “Noble Purpose” concept and strategy after her research revealed that organizations driven by a Noble Purpose outperformed the market by over 350%.  Her bestselling book,  Selling with Noble Purpose, has been a game changer at global firms and her newest book Leading with Noble Purpose came out earlier this year.  

You can find her on twitter @LisaEarleMcLeod.

Our conversation was real and focused heavily on why having a business purpose is so important. A few of the highlights include:

- What does Noble Purpose mean?

- Why is "noble" so important in sales?

- Why making an impact on other people is so important

- Why having a business purpose is so important

- How to get customer engagement and competitive differentiation

- What leaders who make the most money focus on

- How to make an impact regardless if you are the CEO

- Why the boss is so important

- Why telling your backstory as a leader is so important

- What causes older leaders to not tell their backstory

- What’s the dumbest idea in business

- Why emotions matter so much

- What is the true test of a leader?

- Why storytelling is so important in leadership

- Leaders set the temperature

This podcast was brought you to you LearnLoft.com. 

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